Having an agency for show or for results? There’s a difference
Cooperating with clients for months or for years? There’s a difference
Clients only knowing the Account Manager or the entire team? There’s a difference
Preparing the campaign brief or the entire strategy? There’s a difference
Only creating a campaign or completely bringing it to life? There’s a difference
Procrastinating or profiting with social media? There’s a difference
Renting an atelier or using your own? There’s a difference
Working as a team or working then going for drinks as a team. There’s a difference.
Small things.
Big difference.
We make campaigns for the profit of the brand, not the image of our agency
We care about long-term partnerships with clients.
We work in brand teams
We have a strong strategic team and tools
We produce all our ideas in-house
We have SOME specialists in each brand team
We have our own photo-video studio
We’re not a company, we’re a family
Creative agency
We are not a small agency!
We are a strong and cohesive team. When coming up with campaigns, we build on our experience and healthy common sense. We don’t deal only with the creative side of things, as we also prepare communication strategies and build brands. We are a team that knows not only how to create campaigns, but also to produce and effectively disseminate them in the digital environment.
Loosers DNA
mBank has put the lives of its clients in the first place
For mBank, we created a new long-term communication concept to strenghten its positioning of simple and mobile bank, which brings its clients innovative and practical solutions, so that they gain maximum advantages from their bank while spending the least amount of time possible dealing with it. First product campaigns for the bank's revolutionary products were created under the new claim Life in the first place.
mBank | Life in the first place
Campaign detail
Aperol flooded Prague with Italian classics
Aperol flooded Prague with Italian classics
Our goal was to launch the Aperol Spritz brand on the Czech market mainly targetting Prague region and to introduce the preparation of the drink and its Italian origin. Another priority was that potential customers directly try out the refreshing drink. The target group were young active people interested in culture, sport, experience and travelling.
Aperol Spritz | Summer cinema
Campaign detail
Discover the world and advantages of working at the airport
The Prague airport helps milions of tourists discover the world. To secure comfort and safety for them, the airport needs thousands of employees. From strategy to the creative idea, we created a complex communication which included an external recruitment campaign as well as internal retention activites. All of this was realized through an in-house production.
Prague Airport - Working at the airport takes off
Campaign detail
Lovers of classical music enjoyed a concert of taste and a symhpony of experiences
Thanks to our strategy, the premium cognac brand Rémy Martin was connected to classical music, where we found a large overlap with the product's target group.
Rémy Martin. An experience distinctive by an octave
Campaign detail
Active 24 reached maximum results with minimum resources
The campaign aimed to introduce a new product of Active24 registrar. Since the budget for the campaign was minimal, we advised the client to abandon ordinary means and raise click-through rate of the requested banner campaign using a remarkable viral teaser. The results were extreme.
SuperVaclav rolled over Czechia
Campaign detail
No spoilers. See it live.
For the Prague Airport, the CzechTourism agency, the Prague City Tourism and the Central Bohemia tourist trade office, we prepared a creative treatment of an advertising campaign in New York. It was deployed during Christmas time on the frequented 5th Avenue metro station near the Rockefeller Center and supplemented by thousands of frames in metro trains. The campaign aimed to present Prague and Central Bohemia to the american market as an attractive destination and support tourism from USA.
10 milion Americans invited to Prague. Unconventionally.
Campaign detailPortfolio
References
Iva Bízová
Creative CEO
23 years in advertising. 13 years with Loosers. 40 advertising awards from around the world. Dozens of bred talents in the Farm program. 1 unique collection of contemporary art KOOJON. 12 designed interiors. 1 dog. 5 cats. Countless fantastic friends and colleagues.
Helena Šídová
Creative Group Head
26 years in advertising, 13 years in Loosers, lots of ideas, endless hours spent on graphic work, countless hours of exercise, hundreds of kilometers on the bike. 2 dogs. 2 bikes. Pure joy on trips. Desire to explore new countries. An endless will to do things precisely.
Pavel Bureš
Creative Group Head
In advertising since time immemorial. Looser from the beginning. Given awards by ad juries. Raised by Prague bars. Regular swimmer. Occasional mountaineer. Analogue photographer. Old car lover. Nusle patriot. Enthusiastic father.
Magdalena Haltuchová
Production Director
30 years in advertising. 6 agencies, 4 agencies account manager, 2 agencies production. 10 TV spots. 160 samplings. 222 events. 39 years of active sport.
Jakub Kesl
Project Director
21 years in advertising, media and marketing. 10 years with Loosers. Enthusiasm for functional strategies, apt insights and resourceful creativity. Keen on adventurous travelling, high mountains, appetizing food and good design.
Jiřina Moťková
Financial Director
Thousands of contracts, hundreds of thousands of issued and received invoices. Five years at Loosers and a total of 32 years in the world of finance and accounting. She likes to leave her office desk to do yoga, ski or bike, and she even likes more to disappear to foreign countries.
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